This week’s update is gonna be brief for a few reasons:

1. it has been mostly about product development, so I’ll share the new features and the reason behind those,

2. I’ve not feeling so good since this morning, so I even forgot about writing the newsletter. It’s already 9:12 pm Rome time (I usually publish at 10 pm). 😅 

So let’s go! 🚀 

Table of Contents

• Streamlining the end-to-end UX

  • Onboarding

  • Reply generation and sending

• Conclusion

• Appendix

  • Personal branding

    • X

    • Beehiiv newsletter

Streamlining the end-to-end UX

All the new features have the goal of streamlining the end-to-end UX.

The journey of the users can be summarized as follows:

1. project creation (onboarding)

2. submissions search

3. submissions reply drafting/generation

4. reply sending

Last week I shared the updated UX for navigating through the submissions, this week I worked on all the other parts of the journey.

Onboarding

The onboarding required filling out a form with these fields:

• Name of the product,

• Website of the product,

• Description of the product,

• Keywords to monitor.

I analyzed how the users created the projects and I realized that most of the time the description is a one-liner, and the keywords were not optimal. The problem is that the choice of those is critical for effectively monitoring the submissions.

For this reason, I simplified the onboarding to require only the website URL. ✨ 

Reply generation and sending

Before the latest updates even if you can generate an answer with AI, it was necessary to copy-paste it directly on Reddit.

This has multiple issues:

1. friction: it’s annoying to go back and forth between different tabs,

2. the platform is not aware whether a reply has really been submitted or not,

3. there’s no possibility to link the actual answer and eventually track its stats.

For all these reasons I added the possibility to reply directly in-app. ✨ 

Conclusion

I’m starting to wrap up what’s necessary to make HYH generally available:

• revamp the landing page,

• define the plans and pricing,

• etc.

The goal for the end of next week is to be ready to make the product available to the public. Exciting weeks ahead! 🔥 

If you’re interested in following my journey, make sure to subscribe or follow me on X/Twitter and LinkedIn! 

Appendix

Personal branding

X

Beehiiv newsletter