Another thing that I’ve been struggling to be consistent with is content marketing, especially when I’m highly focused on engineering tasks. This week I probably found a method that will help me be more consistent: something as easy as planning. 😂 

Before that, the new blog NextCommit is finally live!

Table of Contents

• An updated template for SaaS projects

• The first blog post for NextCommit is live

• Planning the weekly content

• Conclusion

An updated template for SaaS projects

Last week I mentioned how I was in the middle of migrating NextCommit landing page away from Framer to a custom-built one using AstroJS. It’s finally live and has also been set up for the blog. 🚀 

You can check it out here!

With this template, I’ll be able to do the same for HaveYouHeard and HeyEcho, and as a bonus, I won’t need to pay Framer anymore. Don’t get me wrong; Framer has been great for creating landing pages quickly, but I’m not a fan of their CMS.

In addition, paying 20€/month for a blog sounds too much, especially considering that I’d need three of them. 😅 

Now, I have the template for a landing page with a blog that I can reuse for other projects. Indeed, I plan to use it also for HaveYouHeard and HeyEcho.

The first blog post for NextCommit is live

With the new website live for NextCommit, the first blog post generated by HeyEcho for NextCommit has also been published! 🥳 

Check it out here!

Planning the weekly content

I discussed this already a month ago when thinking about GTM. The problem, as always, has been consistency. 😅 

The main issue is that certain marketing channels ideally work best at different hours and days. However, most of the time in those slots I’m working on a bug or new features and I end up not doing the marketing work. 🤦 

I needed a method. I needed a plan.

This is what I’m trying right now, and it worked for this week. 🎉 

Every Monday I block some time on my calendar for two events:

• content planning,

• content production.

During “content planning” I write on a document what has to be done for the whole week: what product updates need to be mentioned, where, and when, etc.

This is what it looks like.

The “content production” consists of preparing all the material that can be done beforehand: video recording, screenshots, copies, etc.

Each subreddit, HN, etc. has specific optimal days and hours to maximize reach and the idea is that when the right moment arrives I’d eventually need at most to just copy-paste stuff and click a button.

I built a separate “marketing” calendar where I have the optimal posting slot for different subreddits, HN, etc. When the notification arrives, I just need to copy-paste. TBH I’m not posting to all subreddits you see in the image, but only to those that are green as they’re the most promotion-friendly. Interacting with the others is trickier and would need some more involved preparation.

The different channels are prioritized as follows:

• subscriber-first channels: people proactively subscribed to get updates so it’s fair that they’re the ones to know first about something. This includes the changelog, the HeyEcho subreddit (r/HeyEcho), the HeyEcho newsletter, and the HeyEcho blog (in the future).

• personal social media account: luckily Typefully makes this easy to schedule on Monday itself.

• everything else, depending on the best day and hour of the week. I’m not using any specific tool for scheduling on Reddit, so this is a bit painful. This is a feature that would be great for HaveYouHeard.

Conclusion

There are still a few bugs here in there on HeyEcho and for next week I plan to make it stable enough to finally make it open to the public. 🔥 

The plan is to continue publishing other blog posts and set up the blog also for HeyEcho.

I hope you enjoyed this brief update!

If you’re interested in following my journey, make sure to subscribe or follow me on Bluesky, X, and LinkedIn!