I’m very excited about this! 🤩

HeyEcho not only saves hours for the research required to write a blog post and the writing itself, but now it also generates the content strategy!

Table of Contents

• Generating a blog-first content marketing strategy

• Traffic brought by HeyEcho generated blog post to …

• HeyEcho’s blog indexing

• Conclusion

Generating a blog-first content marketing strategy

HeyEcho creates a scalable system organized in a hierarchical structure of Themes, Pillars, and Clusters that we call Content Hub.

So what is a Content Hub? Why should users care about it?

This system provides a way to have a plan over what to publish rather than coming up with different topics every time you want to publish a post on your blog.

Of course, you could still use HeyEcho and define a strategy elsewhere, similar to what I did and explained a few weeks ago, but having this crucial step as part of the application makes the whole process smoother and less time-consuming without sacrificing control.

HeyEcho picks the most relevant Themes and for each generates different topics:

• Pillars: a comprehensive, high-value resource that serves as the cornerstone of a Theme. It provides a broad yet authoritative overview of a core topic, covering all essential aspects at a high level. The main goal is to Introduce the topic to the target audience.

• Clusters: supporting articles that expand on specific subtopics covered in the Pillar Content. Each cluster piece dives deeper into a single aspect of the overarching theme.

This hierarchy easily leads to a more connected blog thanks to the natural internal linking that Cluster content can have to Pillar content and vice-versa.

Check it out!

As you see, the strategy is laid out with well-described cards that also offer handy controls to generate the corresponding blog post, bookmark a topic for later, delete a topic, go to the corresponding generated blog post, etc.

HeyEcho doesn’t yet support automatically creating internal links, but that’s something planned. ✨ 

Traffic brought by HeyEcho generated blog post to NextCommit

More or less a month ago I published two blog posts on NextCommit’s blog. One has been crawled and indexed, and the other one hasn’t even been discovered yet. But it’s interesting to see how the first blog post performed already.

In general, NextCommit doesn’t have much organic traffic yet. But for the last 28 days, the blog post generated by HeyEcho has been the third page in terms of the most number of impressions, and also the page with the highest position across the top 15 ones sorted by impressions.

Given the 3.71k total impressions, the blog post accounts for 2.3%. Considering that NextCommit has over 2.8k total indexed pages, 2.3% is a good result!

SEO takes time, but considering that results will compound and that this is the contribution of a single blog post, I’d say that’s promising!

HeyEcho’s blog indexing

I published way more blog posts for HeyEcho and I also stopped a few weeks ago because it was time-consuming to be consistent as I explained. But with the Content Hub the game changes!

However, only one blog post has been indexed! 🤯 

All the others haven’t even been crawled yet. I guess that Google’s bot is not allocating enough crawling quota and I’d need to wait. I’d bet that’s mostly because HeyEcho doesn’t have many backlinks yet so it’s a low priority for crawling.

Conclusion

What’s next? 🥁 

I need to wrap up a few security things and some other annoying stuff here and there, but nothing major.

After that, I’d update the landing to highlight how HeyEcho is not limited to just generating blog posts but assists in creating and executing a structured blog-first content marketing plan.

I’m also eager to resume dogfooding for NextCommit and see how much organic traffic the blog posts will bring.

The time for the first launch on platforms like ProductHunt and other directories is coming…

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