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- Issue #46: Preparing for the launch! 🚀
Issue #46: Preparing for the launch! 🚀
I'm a happy user! Time to spread the value of HeyEcho!
Lou Marvin Caraig
April 11, 2025
I’m a happy user of HeyEcho! 🤩
I spent the majority of the week revamping the landing page
Table of Contents
A new landing
As a developer a landing is easy to build.
As a founder it's hard as fuck.Am I the only one? 😅
I spent the majority of the week to think about the copy of the headline and subtext, the CTA, how to color/highlight the words, which screens to add, the FAQ, etc.
#buildinpublic
— Lou Marvin Caraig (@LMCaraig)
4:21 PM • Apr 11, 2025
🤣
The value prop of HeyEcho in the landing was around TOFU SEO, but I wanted to highlight how HeyEcho is different from other AI writers by introducing the Content Hub.
This is the structure of the landing.
Hero
Landing Hero section
The copies were the most difficult part. 🥵
As you see, I wanted to have a clear differentiator by highlighting that HeyEcho also suggests the topics through a blog content strategy.
Condensing that with the other key characteristic, that is, backing claims with real references, has been challenging.
Why HeyEcho?
One of the arguments for not using HeyEcho, I got a few months ago, was “I can use ChatGPT“. It’s true, but that might require more back and forth, there’s no way to properly track the content, etc. So immediately below the Hero, I added a comparison with any DIY AI (ChatGPT, Claude, etc.)
Landing comparison section
Getting started
If a reader scrolled down till this point, it’s likely that I got their attention, so I want them to know that adoption is a piece of cake! You just need to drop a link and click a few buttons. That’s it.
The button “Drop a Link, See the Magic“ in the Hero section opens a modal window that shows a video of the onboarding process.
This section shows a 3-step image-based version in case a 55s video is too long. 😅
Landing the getting started section
Features section
At this point, the user is likely curious enough, is aware that adoption is easy, and might be asking, “ok, what exactly I get?“. This section answers.
It’s simply a list of features paired with a video, a headline, a subtext, and a 3-bullet description.
Landing features section (first two features)
Pricing section
This recaps the features and their availability in all the plans to simplify pricing.
I want to create some sense of urgency by both showing that this is an early bird pricing, and by offering a lock-in on that price even for new features and future price changes.
Landing page pricing section
FAQ
Despite the best efforts to make the landings as clear as possible, there might be some questions or objections, or doubts anyway. One of the questions is again how HeyEcho compares to ChatGPT.
Landing page FAQ section
Update on blog posts’ search performance
It happened! 🥳
Last week, I shared how the first and only two blog posts that I posted for NextCommit were the 2nd and 3rd page with the most organic impressions, with only the landing having more.
Today, by checking again the last 28 days, that still holds true, and on top of that, the sum of the impressions surpasses the ones of the landing.
I just published other blog posts for NextCommit, let’s see how it will look in the next weeks.
Conclusion
It’s time to prepare for launch and get back outreaching. 🔥
Wish me luck!
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